Interviews & surveys
Basically in all 4Growth’s research projects the main focus is the shopper pyramid. This means firstly finding a way to increase the basket of primary clients. Secondly finding ways to chance secondary clients into primary clients and finally making non-clients client. 4Growth has developed unique interview & surveys tools to help Retailers to reach these objectives. We have more than 20 years of experiences in Retail. We are a company only managed by real Retail craftsmen.
Concept testing group interviews and surveys
Without a doubt during this pandemic it’s very important to test new concepts by consumers live and/or online. In fact 4Growth keeps using the live research method of single/duo interviews on location. Participants and researchers keep 1,5 meter distance and wear masks. We deliver insights in text with illustrating pictures. However we often combine the interview results with data panel research.
Customer research Store-Performance-Ruler
Store-Performance-Ruler is a representative research tool for Retail outlets en Retail organizations. To illustrate we know that this research gives a lot of input for a lot of marketing analysis. As an illustration: local marketing plans, national competitors analyses, positioning analyses, internal and external bench marking. Finally the Store-Performance-Ruler can also be used for an internal shop competition.
Retail research shopper panel
In the long run shopper panels are undoubtedly very useful for increasing the relationship between Retailer and shopper. Panel members regularly join several online polls and surveys e.g.: customer loyalty researches, pretesting, product testing, chats, co-creations, community’s and quick polls. The strength of shopper panels is the shopper feedback to the shop floor. We are familiar with integrating and operating a shopper panel in the marketing organisation.
Publications by Inge Oeseburg (in dutch)
- LinkedIn profile Inge Oeseburg | owner 4Growth
- Corporate fashion for library employees. Eco coton in the library.
- The five senses supermarket formula. Marketing Online|MarketingMax.
- Social Media Websites. Marketing Online|MarketingMax.
- Retail narrowcasting: Pest Spirit or Pleasure? Marketing Online|MarketingMax.
- The food mannequin, MarketingMax.
- Market-oriented development of health care institutions, ZM magazine.
Do you want more information? Mail to info@4Growth.nl