4Growth focuses in all research projects on the shopper pyramid. This means firstly finding a way to increase the basket of primary clients. Secondly finding ways to chance secondary clients into primary clients and finally making non-clients client. 4Growth has developed unique interview & surveys tools to help Retailers to reach these objectives. We have more than 20 years of experiences in Retail. We are a company only managed by real Retail craftsmen.
Without a doubt during this pandemic it’s very important to test new concepts by consumers live and/or online. In fact 4Growth keeps using the live research method of single/duo interviews on location. Participants and researchers keep 1,5 meter distance and wear masks. We deliver insights in text with illustrating pictures. However we often combine the interview results with data panel research.
Store-Performance-Ruler is a representative research tool for Retail outlets and Retail organizations. To illustrate we know that this research gives a lot of input for a lot of marketing analysis. As an illustration: local marketing plans, national competitor analyses, positioning analyses, internal and external bench marking. Finally, the Store-Performance-Ruler can also be used for an internal shop competition.
In the long run shopper panels are undoubtedly very useful for increasing the relationship between Retailer and shopper. Panel members regularly join several online polls and surveys e.g.: customer loyalty research, pretesting, product testing, chats, co-creations, community’s and quick polls. The strength of shopper panels is the shopper feedback to the shop floor. We are familiar with integrating and operating a shopper panel in the marketing organization.
Do you want more information? Mail to info@4Growth.nl
drs. Inge Oeseburg SMP
Advisor and Interim Manager
06 30 46 77 20