New Projects

• Interim manager market intelligence at Plus Retail.
• Visualisation complex processing.
• Opinion Assignment on the future of digital signage for a retail organization.
• Developer and project manager for a nationwide automated library control monitor.
• Development of an online shopper panel for a supermarket formula.
• Corporate fashion procurement tender for a franchise organization.
• Development of a brand book for a food retailer.
• Project manager (according to Prince II guidelines) for a future franchise organization in the nonprofit sector. The development and implementation of retail tools for this new organization.
• Project to increase brand awareness of a sales promotion information specialist for retailers and FMCG industry.
• Implementation of a content management system (Isewis) and designing several websites e.g. www.vh-n.nl, www.HWHPARTNERS.nl, www.pcndata.eu en www.4growth.nl.
• Writing a variety of press releases, research reports, publications and newsletters for retailers and FMCG industry.

About 4Growth

4Growth uses proven marketing and retail experience. 4Growth offers an optimum price-performance by cleverly setting up projects. 4Growth makes maximum use of the knowledge and experiences within and outside the organization. Not the hours, but the results count. I (Inge Oeseburg) represent 4Growth and 4Growth values:  marketing retail skills, experience, reviewed feeling and cooperation.

marketing retail skills:

• fundamental background in marketing in various branches
• both business-to-consumer as business-to-business knowledge
• priorities: fact-based marketing, retail marketing, formula development and formula management
• extensive experience in market research and data analysis as a researcher and as principal

experience:

• interim project manager (according to Prince II guidelines) for a new franchise organization: “ de Bibliotheek Nederland”(the Dutch Library)
• fact-based marketing consultant, retail marketing consultant, retail formula developer, website developer, communication consultant at 4Growth
• consultant marketing and strategy at VODW marketing
• formula manager at C1000 (second supermarket chain in the Netherlands)
• formula developer at Schuitema nv
• marketing researcher at Schuitema nv
• consultant and research assistant at IC(S)B

reviewed feeling:

• 4Growth combines common sense with scientific knowledge
• 4Growth translates feelings and external and internal facts findings into commercial opportunities
• 4Growth approaches issues from head to heart and uses all the five senses

cooperation:

• the customer is always part of the project team during consultancy and development projects
• the goal is to maximize knowledge transfer to the client
• the result is win-win relationships for all participants in a project

In consultation with the client, 4Growth often forms multidiscipline project teams with experts. 4Growth has extensive knowledge and experience in vendor selection. Think of market research companies, retail designers, telemarketing firms, advertising agencies, graphic designers, website builders and publishers.  4Growth remains responsible for the project and the final result.

drs. Inge Oeseburg
adviseur en interim manager
06 30 46 77 20
info@4growth.nl